Fashion Festival Runway…

Fashion Festival Runway…



It is always a pleasure to see the latest and greatest of what designers have to offer. VAMFF is in full swing and brings all the glam and the colour of fashion to Melbourne. What is new and exciting for the season to come. It is great to see a mix of different creative expressions through fashion. It is bold, elegant, colourful and stylish at it best. I find it interesting to see how designers come up with designs and arrangements and put them together. A piece of clothing on a rack is different to what it looks like when it is on. That is why runways are a great way of showcasing how things look and what looks great with other accessories. Being able to put a look together is key and fashion week is all about the new, the creatives and the styling. Boldness, sassy looks and the glam is what fashionistas look for as the week of shows, runways, fashion forums and the like make fashion week as memorable and interesting as possible. Boutiques make sure their best foot is forward and designers work around the clock to make sure all is ready and their work is displayed for the public to see. It is an important week for all involved. The David Jones runway show is one of my favorites as it gives the attendees an extensive look at all labels that are in store.  Australian designers such as Camilla, Carla Zampatti, Calibre, Bec & Bridge, By Johnny, Dion Lee to name a few.

International designers also made a mark on the runway. All time favorites and famous brands like Dolce & Gabbana, Versace, Balmain and Alexander McQueen. It was a brilliant way to view  the current and innovative ways designers are bringing their vision to life.  This show offered many things for people to see, experience and learn. It is always interesting to find new ways of putting an outfit together and i always find that runway shows give us the opportunity of seeing that and we can create our own style and vision just by seeing what designers have to offer. The mixtures of prints, tailored looks, the dark and bolder colours and of course amazing accessories to go with it. The elegant to the casual. It was all there for us to see. And there is still more to come.

Fashion is not only for those in the love of fashion but from individuals that enjoy the creative process, love to frock up and enjoy what style has to offer.

Virgin Australia Melbourne Fashion Festival is on until the end of this week.

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